Spinneys becomes first retailer to join ‘Food for Life’ initiative to support UAE’s goal to halve food waste by 2030

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A government-led program to accelerate the UAE’s transition to sustainable food systems

Spence launches community outreach campaign with the slogan “We love food, don’t waste it” during the holy month of Ramadan

Dubai, United Arab EmiratesLocally owned Spinneys has become the first retailer to partner with the Food for Life program, an Emirati initiative that aspires to catalyze a national transition to healthier diets through sustainable food systems.

Led by the Ministry of Climate Change and Environment (MOCCAE) and the Ministry of Health and Prevention (MoHAP), and in collaboration with Emirates Nature-WWF and the Food and Agriculture Organization of the United Nations (FAO), the initiative supports the goal of halving food waste by 2018. 2030, in line with the National Strategy for Food Security 20511, as the country aspires to become a world leader in food systems durable.

By highlighting the role that food plays in our lives and the environmental impact of its waste, the “Food for Life” initiative aims to mobilize the efforts of the main actors and partners of the food ecosystem, in order to help people to change their daily behaviors. , live a more sustainable lifestyle and save a third of waste through smarter shopping, cooking and eating.

Her Excellency Maryam bint Mohammed Al Muhairi, Minister of Climate Change and Environment, said: “The global food system is the biggest contributor to biodiversity loss, deforestation, drought, pollution of the freshwater and the degradation of the aquatic environment. It is also the second largest source of greenhouse gases”. gas emissions, affecting In addition, a third of the edible food produced in the world is wasted. With all of this in mind, we see the need to make smarter food choices. That’s why Food for Life strives “It aims to educate consumers to truly understand the value of food and to stop throwing it away. Community engagement is the best tool at our disposal in our quest to reduce food waste We thank Spence for joining the campaign and for his ongoing commitment to sustainability.

As part of its commitment to reduce its impact on the environment for a more sustainable future for all, Spence has also pledged to halve its food waste by 2030, with the promise that no edible food will be wasted. As part of Spencer’s “We Love Food, Don’t Waste” initiative, the chain of stores launched a consumer awareness campaign and a food donation campaign in its branches and digital platforms throughout the month holy of Ramadan.

According to the Dubai Carbon Center of Excellence, food waste in the UAE is estimated at 3.2 million tonnes, with approximately 38% of prepared food being wasted daily, most of which comes directly from home2. This figure rises to 60% during the holy month of Ramadan.

To help raise awareness of the effects of food waste, Spence shoppers are encouraged to reuse their leftovers and repurpose them with simple tips and tricks to make homemade foods last longer. Spence also identified some of the most notable food waste, while providing helpful clues to help communities use and store food – like potatoes, tomatoes and apples – in different ways.

To support the UAE Food Bank’s “One Million Meals of Surplus Food3” campaign, Spinneys has launched a food donation campaign at its stores and production facilities, ensuring that any surplus food is redistributed to families in the need during the month of Ramadan. Spinneys is also helping Emirates Food Bank redistribute the unused high-quality cut-up foods it collects, after packaging them as pre-prepared products.

Sunil Kumar, CEO of Spinneys UAE, said, “We are honored to partner with the ‘Food for Life’ initiative, as we work together to tackle food waste by making more conscious choices in our daily lives. And as part of our 2030 Sustainability program ‘Better Together’ Spence’s ‘We Love Food, Don’t Waste It’ campaign is a call to the community this holy month to think more deeply about our food choices, make them last longer, reaching more people and throwing them in the trash less.Our goal is to educate our communities about the benefits of reducing food waste and how to make healthier and more sustainable food choices a part of their lives daily.

Spinneys is also a member of the Global Alliance to Combat Food Waste through the 10x20x304 initiative, which brings together supply chain actors to address global and local challenges and work in line with the Sustainable Development Goals. Spinneys is committed to playing its part in efforts towards a sustainable future.

For more information on the brand and its latest news, go to www.spinneys.comand pages @spinneysdubai / @spinneyskitchen on Instagram.

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About Spence:

The story of “Spinneys” began in 1961 when the first store opened in Al-Nasr Square. The business has since grown to become one of the region’s most iconic and beloved retailers, with 61 stores across the UAE. Widely popular with expats and locals alike, Spinneys has a well-deserved reputation for being forward-thinking, constantly changing culinary trends and new products emerging around the world. Today, Spinneys, owned by Emirati national Ali Al Bowardi, has built a strong brand that offers top quality products and top-notch customer service. In addition, food, safety and fresh produce always remain at the forefront of the company’s philosophy – one of the reasons why the Spinneys brand is defined as “the freshest and most innovative experience”.

About the Food for Life program:

“Food for Life” is a new initiative of the Ministry of Climate Change and Environment, the Ministry of Health and Prevention, Emirates Nature-WWF and the Food and Agriculture Organization of the United Nations. , which aims to raise public awareness and improve behavior on the relationship between health, nutrition and the well-being of the planet through an awareness campaign and community participation Effective on healthy eating habits from diets durable. The campaign provides interactive, impactful and informative content, as well as hands-on activities that the community can participate in and is accessible through the digital platform. www.foodforlife.ae.

For media inquiries:

Farah Khanjar

Mojo PR Mojo PR

E-mail: farah.kh@mojo-me.com

Tel: +971 50 270 5599


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