Miravia bets on Primor Profumerie to promote the beauty category within the platform

A beautiful sunset


Miravia, a new e-commerce model in Spain that connects brands, consumers and content creators in the same digital space and which was launched last November, has reached an agreement with Primor whereby the company in the beauty sector has joined the platform.

This alliance is part of Miravia’s commitment to grow the “lifestyle” category, expanding the existing catalog of health and beauty brands already operating on the platform, with new ones such as Jean Paul Gaultier, Guerlain, Max Factor, Calvin Klein, Bioderme , Avene, Origins or La Roche Posay, among others.

Yann Fontaine, CEO of Miravia, said that “the beauty and health sector in Spain has great potential and we are clearly committed to contributing to the growth of the online beauty channel in the country. We are delighted to have partners such as Primor, who will help increase visits, customers and interest in the entire beauty and health category on the platform.Without a doubt, with this agreement we continue to take steps to become one of the favorite online shopping and entertainment destinations for Spanish consumers, in especially for those looking for beauty and fashion trends and products.”

For its part, with 70 years of experience and more than 150 stores throughout the country, Primor has become a point of reference in Spain. With its incorporation into Miravia, it believes it is also strengthening its presence in the “online” channel, offering its consumers a unique space in which to satisfy their beauty and personal care needs.

“Perfumerías Primor’s goal is to bring beauty to all homes in the world, offering a large catalog of products from the best brands at the best prices. For this reason, we are happy to announce this union with Miravia which will allow us to continue working in our mission to make our customers happy,” said Juan Ricardo Hidalgo, president of Perfumerías Primor.

Primor, which will have its own store in Miravia, will expand and complement the platarorma’s existing beauty and health offering, which has more than 300 brands in makeup, skin care, hair care, perfumery, supplements, personal care and wellness sexual such as L’Oreal Paris, Garnier, NYX, Sesderma, Freshly Cosmetics, Lullage, Bella Aurora, Haan Ready, Nivea, Essie, Krash Kosmetics, Mavala, Schwarzkopf or John Frieda, just to name a few.

Miravia ensures that it is a space where brands and companies have ample opportunity in the market and in the field of ‘marketplaces’: “having their own virtual stores with the freedom to design them, select products, define prices and promotions, interact directly with customers and users and apply their own loyalty programs”.

The main objective of the company is “to improve the shopping experience of Spanish consumers, offering the widest variety of categories such as personal care, electronics, food, mother and child, pets, health, general merchandise and especially beauty and fashion, to suit all aspects of their lives.

Some of the major international brands available in Miravia are Disney, Lego, Pixar, L’Oréal Paris, Delonghi, NIVEA, Zwilling, Staub, Foreo, Asus, Sonos, Lancaster, Boggi Milano, NYX, Garnier, Lancaster, Mellerware or Braun.

The new marketplace also aims to support local brands and sellers to diversify their businesses “at a time when digitization is so important, enabling them to reach new audiences and other types of consumers and help grow their businesses.”

Indeed, Miravia has been launched with iconic Spanish brands such as Munich, Cecotec, Create, Silbon, Mr. Boho, Renatta & Go, Hawkers, Pikolin, Lotusse, Taurus, Ecoalf, Kelme, Camper, BRA, Bassols, Charanga or Black Lima. .

Even with some of the most popular new Spanish digital brands created by young entrepreneurs, who have their natural environment on social networks. Brands like Akala Studio, Born living yoga, Atria the brand, Freshly Cosmetics, It’s lava, Masqmai, Name the brand, Krash Kosmetics, MiM Shoes, Macarena, Zeta Beauty, Apodemia or Alohas.

(SERVIMEDIA) FEB-15-2023 11:07 (GMT +1) S/gja

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