Énergie Fitness arrives in Madrid with a new gym


Énergie Fitness lands in the capital. The British fitness chain, which operates in Spain through a master franchise, has just opened Its first center is in Madrid. The new gym has an area of ​​1,000 square metres, divided into four areas: The Yard, Zenergie, room fitness and empty weight, the company announced in a statement. The investment amount was not disclosed.

The new gymnasium is located at No. 40 Cerro del Campo Street, in the El Cañaveral neighborhood In pre-sale it has already reached 1,200 members. “When I started my adventure with Énergie Fitness Iberia, I thought that making such a radical change in the sector from retail to fitness would be difficult, but I was never wrong,” said Adrián Paredes, franchisor of Énergie Fitness in Madrid.

Also, the new hub It will offer its customers two different experiences in one place, namely: high-intensity functional training (welcome), yoga and gym store With personal attention.

Series 2022 closes with two clubs opening and four signings, being one of them recently opened in Madrid. The banner estimates that it will close in 2023 with a total of fifteen clubs in operation and twelve sales signed.

Its centers in Tarragona and Sant Cugat (Barcelona) will be joined by others in Valdebebas and El Canaveral (Madrid). In addition, she plans to open a gym in the El Poblenou neighborhood of Barcelona.

In Spain, the main franchise is led by businessmen George Hotenbos and Rod Hill. In April 2022, the chain opted for a new format of smaller urban gyms that required less investment. For a domestic opening of a thousand square meters, The investment amounts to 750 thousand euros; And one opening of 1,200 square meters, priced at 800,000 euros, while the investment is reduced in a small format.

The expected sales volume for a large model, with 2,000 members, and an average price of 36 euros, is Between 850 thousand and one million euros. On average, the center has ten workers.

Founded in 2003, Énergie Fitness has over 90 centers in the UK and Ireland, as well as one in Bahrain. Before the pandemic, it had more than 100,000 subscribers. Currently, the company is in the process of expanding.

From its structure in Barcelona, ​​headed by Hill, who is also President of Énergie Fitness in the Spanish and Portuguese market, is driving this expansion, with Specific views of the markets of Italy, France, the Netherlands and South Africathe markets it expects to land in 2023. Likewise, the company hopes to be able to reach a deal in Germany, as well as Australia and some other markets in the Asia-Pacific region.


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