“Alpine Ice Hack” ads for Alpilean “Weight Loss” are misleading


At least two new YouTube ads promote a familiar lie in a story about alleged “weight loss,” an “Alpine icebreaker,” and the Alpilean “diet.”

Some of our readers have sent us links to unlisted videos that appeared to be only visible to users as an advertisement. One of them had nearly 600,000 views and was uploaded on January 19th. The other one was uploaded on January 25th and has nearly 150,000 views.

The caption of the video reads: “Many are using this to live happier lives.”

The trailer appears to contain the exact same scenario as a previous ad we looked at in search of another story. While the previous ad was filmed in the kitchen, one of the new (archived) videos appears to appear to be taking place in the living room, perhaps even in the same space.

The other (archived) advertisement may have been shot from a Las Vegas hotel room, with the Oakland Raiders Allegiant Stadium visible outside.

Anonymous in the videos narrated the following:

Hi guys. Rich Stepmother Loses 13 Pounds In A Week Using New “Ice Hack”. It’s not fair. My stepmother found out from a video and I lost 50 pounds in 27 days, all thanks to my “icebreaker”. Her transformation has been covered in a news article. let me show you. So, this is it here. She’s 64 and lost 50 pounds in 27 days, I know she still eats all her favorite foods and has never seen her personal trainer.

And it’s not just her. Look at all these people who changed their lives with this “icebreaker,” which easily melts even pounds from even the most stubborn areas.

Guys, you need to read this article yourself. It’s absolutely incredible. So, if you’re curious, I’ve already linked to the exact article below, and it contains the video I got my “icebreaker” from. So just hit the blue Learn More button to see it, and be sure to watch it now, because for months the rich have been trying to take this down, and they don’t want you to read this article.

In these new ads and the one we covered earlier, the person with the camera showed a hotel ice bowl or bucket filled with ice cubes and then pointed to a website called USA Health Today, which we also wrote about in a separate article.

The site was apparently designed to trick readers into thinking they were looking at a USA Today article, including the blue circle that appears in the company’s logo. However, USA Today has nothing to do with any of this.

A so-called USA Today fake article prompted a single icebreaker scam review of an Alpilean weight loss product.Real USA Today logo vs. deception photo.

The lie in the ads was that the narrator claimed to show pictures of his “rich stepmother” having shifted her weight after losing 50 pounds in 27 days, all from using an “ice hack”, a reference to the “weight loss” and “diet” Alpilean product . The article named the woman pictured as “Diane”.

A so-called USA Today fake article prompted a single icebreaker scam review of an Alpilean weight loss product.This woman’s weight loss journey has nothing to do with Alpilean.

However, the woman’s name in the photos was not “Diane”. Her real name is Michelle. What’s more, we found evidence of her transformation photos going back to at least 2016, if not earlier, long before there was any trace of a product called Alpilean on the Internet.

As mentioned above, YouTube previously removed another Alpilean “ice hack” and “diet” ad that had been viewed over 1.5 million times, citing its policy against “spam, deceptive practices, and scams.”

We previously contacted Alpilean for comment through their official website but received no response to our inquiry.


Code Red Lifestyle. Facebook14 Jan. 2018, https://www.facebook.com/CodeRedLifestyle/photos/a.208018123049822/322597581591875/.

Lills, Jordan. “Alpilean ‘Ice Hack’ review appears on fake ‘USA Today’ page.” snopes10 Jan. 2023, https://www.snopes.com/news/2023/01/10/alpilean-ice-hack-scam-review-fake-usa-today/.

-. Ice Hack’s YouTube ad includes “Albel’s diet is a big lie”. snopes19 Jan. 2023, https://www.snopes.com/news/2023/01/19/ice-hack-scam-review-alpilean-youtube-ad/.

-. “YouTube removes Alpilean’s ‘Odd Ice Hack’ weight loss ad, citing fraud policy violation.” snopesJanuary 5, 2023, https://www.snopes.com/news/2023/01/05/odd-ice-hack-alpilean-weight-loss-youtube-ad/.

“Many use this to live happier lives.” Youtube19 January 2023, https://www.youtube.com/watch?v=mPj_H3Oy-5Y.

-. Youtube25 January 2023, https://www.youtube.com/watch?v=Y8UpzOIk-54.


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