According to the Beauty Trends Agency, this turbulent time provides an opportunity for consumers to discover forces they never knew existed. They are more flexible, adaptable and more connected than ever. Recent global events have shown that health, freedom and the future of the planet are closely intertwined.
” Our future is symbiotic. However, the desire for individual recognition and expression remains a major driving force. In the future, consumers will continue to explore this particular inner tension between collective responsibility and the desire for individual growth, between the search for an optimal self and the awareness of globalized empathy. he explains Leila Rocher, Director of Innovation, Inspiration and Creative Cosmetics.
Environmental Collectivism: From Sustainability to Increased Empathy
Armed with greater knowledge, tomorrow’s consumers will motivate brands to change their behaviors and support strong ethical practices. In 2023, brands must become empathetic ambassadors, responding to a new generation of “green social intellectuals.”
UEBT’s 2022 Biodiversity Measurement Results show that there is a global consensus recognizing that while the health of the planet is a clear priority in the minds of consumers, issues of rights, workers and equality are also a clear priority. Sustainable development issues are now properly seen in the context of larger geopolitical events.
French brand I hatched Thus it develops its composition range with local ingredients, contributes to the renewal of soil and seabed, and takes a firm stance in favor of biodiversity.
By adopting a collective responsibility approach, “Aboriginal” brands reconcile respect for nature with appreciation for the people of their regions. Yukon Soap Company Thus he uses native and wild botanicals that have been hand-picked by the old and young of the area. She studies harvesting practices that encourage an emotional connection to the land.
Artphoria: from color potions to creativity
The creative revolution continues. As consumers honed their mastery of the makeup gesture and gained self-confidence, so did the desire to express individuality through innovative artistic practice. This positive outlook is reflected in an extreme approach to makeup and a bold expression of her identity. TikTok has become the main education tool and in this context, status tends to become the norm while micro-expressions dominate social media.
Brands that bring issues of identity and individuality to the table through prolific artistic creativity are hugely successful. Launched by Harry Styles, satisfaction It shows consumers how to master the subtle arts while adopting an approach that recognizes and accepts all identities. Its highly inclusive narrative paves the way for a “flat age society” in which traditional segmentation by age has a declining influence. Pleasure gives pride of place to another essential element: escapism.
Future ArchiTech: From Innovation Hunters to Pioneers of Progress
From intellectuals to technophiles, consumers favor the effectiveness of STEM (Science-Technology-Engineering-Mathematics) based solutions, which is becoming particularly attractive to Generation Z, especially among women and minorities.
Brands must capture this desire to innovate. By combining their experiences at Tesla as well as at Ecole Cantonale d’Art de Lausanne (ECAL), the founders of the brand Air Creating a new generation of perfumes.
More and more brands are investing in biosciences in order to deliver solutions that are both smart and ecological. in 2022, first (France) f Monday Museum (South Korea) has led the way in adopting vertical farming technologies.
Self improvement: Exploring the personal ecosystem
We are entering an age of intimately adaptive beauty that must respond in an individual and personal way to each person’s needs.
It will drive continuous health and immune boosting into uncharted territory, paving the way for new opportunities for beauty supplements, skin improvement trackers, AI-assisted personalization, and home beauty devices that deliver ultra-personalized and professional results. Consumer interest in beauty technology is expected to continue to grow steadily over the next five years, reaching $8.93 billion by 2026.
The Emotional Biome: From Self-Care to Mind-Care
Beauty products that provide emotional as well as functional benefits will be a hit as consumers seek to balance their sense of vulnerability with products and experiences that simultaneously nurture and protect.
The role of functional fragrances will increase as consumers and brands explore the idea that fragrance can provide benefits beyond the sensory aspect. It is an idea explored by the American artist James Turrellwho developed a line of luminous plates and crystal fragrances for the glassware brand for you.
In the future, beauty will be both mental and cognitive. The category of therapies that directly target the brain is set to experience vigorous growth. Brain health supplements are expected to experience a compound annual growth rate of 8.3% between 2022 and 2030 as consumers explore new ways to improve mind care.
Cosmetics Inspiration & Creation will provide deep immersions into these key trends at their agency’s Inspiration Bar and at talks hosted by Leila Rochet at MakeUp in Los Angeles, February 16-17, 2023.
Book an appointment with the team here and your entry to the show here.
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