Good resolutions business is in good shape


Posted Jan 10, 2023 3:35 PMUpdated Jan 10, 2023, 5:15 PM

That’s it here in 2023! Your loved ones’ comments during the holidays convinced you of your lack of tone and your slightly gray appearance: it’s time to take matters into your own hands. On the program: more sport, less alcohol or even more at all (at least until the end of the month, week) and quit smoking (in any case, with hypertrophy, which you can no longer tolerate).

Know that your good decisions make a number of companies and startups happy that offer services that adapt to your new lifestyle. Healthy food boxes, gym memberships, non-alcoholic drinks…the whole good solutions market benefits from your new motivation. proof six.

1- Quit drinking: working around a “dry January”

In recent years, the “dry January” or “sober month”, widely transmitted on social networks, has spread widely in France, delighting companies browsing in fashion for non-alcoholic spirits. At JNPR Spirits, which specializes in non-alcoholic gin, the requests go off: In the early days of 2023, our number is already up 151% compared to the beginning of December, which is already our best month in the last year. »Valerie De Sutter, founder, rejoices. And from year to year, this French startup saw its sales increase in January (+423% between the beginning of January 2023 and the beginning of 2022).

For Gueule de Joie, a startup that offers wine, beer and non-alcoholic cocktails with the same taste as its alcoholic version, sales for the month of January doubled compared to the traditional month. The opportunity to realize that public health issues and the French way of life are not mutually exclusive» Rejoices at the passing of the brand’s founder, Jean-Philippe Proud.

If the prospect of sipping on a glass of alcohol-free Chardonnay still seems out of the question for you, it might be time to download the new Sobero app, which Jeffrey Kretz launched on Dec. 15. Having started as a quit smoking assistant 10 years ago with the world-leading Kwit app, this computer engineer takes over alcohol consumption monitoring. without a goal? Help you regulate your consumption or even stop it. The bet has already been successful with several thousand downloads at the beginning of January, according to its creator.

2- Quit smoking: go to your apps!

The ashtray breaths behind you, you proudly stomp your last cigarette. But how do you hold on? spots? gum? Your smartphone of course!

Two French start-ups are positioned to help quit smoking and have amazing download and subscription rates at the start of the year. Klava, a startup founded in February 2021, launched the “Quitoxil” app in November in partnership with the addiction treatment service at Paul-Brousse Hospital in Paris.The idea of ​​this personalized digital therapy is to modify smokers’ behavior in risky situations by helping them develop strategies to avoid the risk of relapse.Alexia Adda, co-founder of Klava, is developing it. With a paid plan at €4.99 per month, this app seems to cater to its audience. “We see a 94.7% increase in downloads in the first week of January compared to the average downloads in November and December 2022. This clearly shows the motivation of smokers to quit during the first month of the year.”Alexia Ada thinks.

A note shared by Jeffrey Cretz, CEO of Kuwait: “At the beginning of the year we had four times as many app downloads and five times more people signing up for the paid subscription at €47.99 per year compared to the rest of the year.”.

3- Back to sports: a crucial month for cinemas

Putting on the cutest running shoes and shiny sneakers with pure soles, go ahead! For the teacher-researcher in sociology at the International Study Center Paris, Catherine Legel, “On January 1 we are in the social and collective imagination to reinvent ourselves, it is the perfect time for theaters to sell subscriptions at preferential rates.” Like the Neoness brand (29 theaters in France) which is running until January 31st with two months free for a 13-month commitment. A classic commercial attack to its liking: the number of registrations is growing this year by 30-35% at the beginning of January compared to a normal month, and cinema attendance is up by 20%.

January is a key month for David Amiouni, CEO of the KeepCool Group, which acquired Neoness in mid-2022, who nonetheless notes “the impact of Covid”. Before that, in January, registrations increased by 60%, which is even less true today because, according to the 30-year-old, “Registered members are really excited and are best followed by clubs”. His group has 300 in France, generating nearly 100 million euros in turnover (150 including franchise).

Going into a room full of fitness fans with tight muscles doesn’t appeal to you? There are alternatives at home, such as Strava, the app that allows you to monitor your sports activity. As good resolutions, the young shoot launched a challenge in January with YouTuber “Major Mouvement,” to exercise at least 15 hours during the month. So far, nearly 106,000 people have already accepted the challenge, so why not! Moreover, the leaders weren’t wrong: Neoness and Keep Cool launched their app last year.

4- Eat healthy: Healthy boxes are common

January is also an opportunity to resume good eating habits. Stop the foie gras, logs, and other cheese platters. In January, we want to eat healthy. “It’s not that we communicate specifically about the good resolutions we knock throughout the year that we have to eat healthy, but in January and September it’s more resonated by our prospects picking up good habits.” notes Clément Chanéac who co-founded Les commis. The startup, which launched in 2012, offers boxes of healthy, seasonal, and responsible recipes delivered to your home. “Our focus is nutrition, good, homemade produce and cooking without processed products”. Without hitting the marketing button for good solutions, the startup had triple the number of new subscribers in January compared to November 2021 and delivered 15% more baskets.

Eating healthy sometimes rhymes with nutritional rebalancing, and here again a digital offer such as the Weight Watchers app and a points system attributed to food, which can be consumed with a daily and weekly points quota to avoid. do not pass.

5- Boost your body with nutritional supplements: It’s the season!

The cold, grayness, and winter viruses at the start of the year make you want to stay buried under the duvet, or make up for that lack of bib with a vitamin supplement! Ginseng, royal jelly, immune boosters, cocktails of vitamins and probiotics … These are all products whose sales double every year in January, according to the Pharmabest group of pharmacies (109 pharmacies in France).

A French startup called Cuure has entered this niche by customizing nutritional supplement treatments. After an online survey, we offer you a treatment that matches your needs, and in January it works very well “The beginning of the year is the best time for Cuure, with two to three times more new customers than the rest of the year.”notes Hugo Vaccine, co-founder of the young company. Seasonality comes into play and our offer fully meets the need to adopt new and healthy habits.he thinks.

6- Take care of yourself inside:

Since this renewal is at the beginning of the year, it could also be an opportunity to refocus yourself psychologically. Nothing like a little meditation. According to the founder of the guided meditation app Petit BamBou, Benjamin Blasco, “January continues to be a very dynamic month for us. Between December 2021 and January 2022, there is a 44% increase in downloads and a 48% increase in subscriptions.” And this is despite the fact that the application does not rely on correct decisions, preferring to do so “Users reflect on their own motivations and intentions, rather than sway them with advertisements, discounts, or rewards…”.

While it takes an average of 66 days to form new habits, there’s still a long way to go, so hang in there, and don’t give in to Blue Monday, January 16, the gloomiest day in the world. Today more than conducive to abandoning the valid decisions!


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